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Your fund raising plan will guide staff, board and volunteers as they implement different goals and strategies — from the annual appeal to the events to major donor development.

Your Fund Raising Plan is made up of three simple building blocks:

A. Individual Donors B. Institutional Donors C. Earned Income

For each of the three building blocks, there are a wide range of strategies for developing revenue, as the following exemplify:

A. Individual Donors

1. Direct mail (best for donors giving smaller gifts. Direct mail never makes money when acquiring donors – only through repeat gifts from those who are current donors. It is always a good idea to send out mailings multiple times each year).